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11 steps to creating truly awful content

Wouldn’t it be great if someone could simply explain to you the secret to creating great content? Maybe they could walk you through it with just a dozen steps. Thousands of people like you will gravitate toward such an article.

It could be called “How to Create Great Content” and you can cross your fingers that it doesn’t include the same redundant advice (e.g., “Create something interesting that would be of value to your audience”).

Have you noticed that these “How to Create Great Content” articles are written by the dozens if not hundreds. They’re all useless.

The only way to create great content is to do it over and over again until you get good at it. And then once you’re good at it, keep doing it until you’re better at it.

Since there was no way I could teach others how to create great content, especially in a 90-second video, I thought I’d ask some content producing experts about how they created their worst pieces of content. The above video was shot at the 2014 PR SUMMIT Conference in San Francisco. Watch, and let us know in the comments below about the worst piece of content you ever created. Please, give us a link so we can gaze at its horrid glory.

Written by David Spark, a partner in

Posted on June 19, 2014, under Marketing/Social

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