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Great Tips To Enhance Your LinkedIn Company Page


LinkedIn

A great LinkedIn company profile can complement your website and allows you to build a following of professionals who are interested in your products or services. Here are some tips to help you enhance your company page brought by Anita Loomba from Social Media Today:

Optimize your page

Have you filled out the Products/Services section of your LinkedIn profile? If you answered no, approved then that needs to change. Marketers who utilize this section tend to attract twice as many followers. Use this section to explain what you do and give users more reasons to follow you. Along with this, information pills company pages are very SEO friendly. Google previews up to 156 characters of your pages text. This means you should take the time to edit your description and use keywords that describe your area of expertise.

Make sure you have a good banner image

It goes without saying that the first thing a user sees on a company page is the customizable cover image. This image welcomes users to your page, so you should definitely make it pop. You can use this space to share company specific info, upcoming event info or even a new product or app launch. Ultimately you need to choose an image that represents your company and concurrently impresses potential followers.

Post engaging content

It’s very important to update your page regularly. LinkedIn is a social marketing channel, which means you need to be social! You should use this channel to share new blog posts, product announcements, company updates and other relevant news. Users are following you because not only are they interested in your business, but they also want to know what you’re up to. Just taking a few minutes a day to update your page regularly will help make your page engaging and resourceful.

Final thoughts

LinkedIn provides companies, brands and small businesses the opportunity to share their stories, and engage with potential and current customers. It’s also important to note that LinkedIn, like other social media platforms, also allows companies to engage with employees and partners. By utilizing the tips provided above, businesses can achieve greater visibility and also add value/thought leadership to their industry.

Posted on January 27, 2014, under Marketing/Social

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