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How mature is your organization when it comes to UX?


Every organization has its own goals, order processes, decease techniques, about it and teams—each with special characteristics. They are all important to consider when incorporating user experience, but it’s also crucial to gauge the maturity level of an organization.

“Last year my company, Keikendo, presented a model to identify the maturity level of user experience within an organization”, says Juan Manuel Carraro. “The product of over 10 years of shared experience in organizations of different sizes and types across markets, we call it the Keikendo Maturity Model.”

What we’re looking for are barriers to the adoption of user experience within an organization, and the model describes 20 barriers clustered on five levels:

  • Unintentional
  • Self-Referential
  • Expert
  • Centralized
  • Distributed

It is possible that the 20 barriers do not cover all situations in all organizations, but they do address the most common barriers that occur at each level.

Let’s have a look at the five levels and the best tools for working through them.

Keep reading at UX Magazine

Posted on April 8, 2014, under Trends & News

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